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This blog's on fire » Tips on “switchover sales” from Pinnacle

It’s a three-part instructional video, starring Scott Warner of Pinnacle Security about how to talk customers into switching from their alarm company to Pinnacle.

This Scott Warner is some kind of fast-talkin’ sales guy! And the homeowner, who looks a little like Will Ferrell don’t you think?, is pretty easily convinced to do stuff.

I love the pitch on installing smoke detectors. “Over the two-way voice, they’ll ask ya, ‘Is there a fire or is your wife burnin’ the food?”

That’s what he says: “Your wife burnin’ the food?” He also asks the homeowner if he’s the “man of the house.” I haven’t heard this kind of banter since the last time I watched “Leave it to Beaver” on Jet Blue.

And when it comes to contract time, the homeowner wanted to know if if he can get out of the contract if he can’t pay the monthly fee? Well, Scott says, he’s gonna give the homeowner the “three-year corporate agreement” and that, yeah, he’ll still be liable for the whole contract no matter what, but “I wouldn’t worry about that.” And that line of reasoning convinced the homeowner to sign up with Scott. Maybe the homeowner is Will Ferrell?

Does Scott’s name sound familiar? It did to me too. That’s because Scott Warner was one of the “rogue summer sales people” sued by ADT last month. I’ve got a call into Pinnacle to see if Video Trainer Scott Warner and Lawsuit Scott Warner are one and the same.

“Lawsuit Scott Warner” is VP of Sales for Pinnacle and is accused by ADT of summer-sales mischief (telling a customer that Pinnacle was taking over the monitoring of ADT) in Illinois. The lawsuit says that Scott had a “trainee” with him at the time.

Pinnacle Security Systems Proven to Deter Crime

OREM, UT -- 07/23/10 -- Pinnacle Security, a leader in the North American residential security market, today released two case studies highlighting the proven personal and protective benefits of its home monitoring systems. The studies credit Pinnacle with ending a string of burglaries and highlight their quick call response time.

With nearly 20,000 fires and more than 2 million burglaries occurring nationwide each year, Pinnacle Security customers have shared experiences where their homes were protected by the company's security solution. The experiences, which have been compiled into case studies, also emphasize the multiple benefits of installing a security system, including reduced home insurance rates as well as increased protection.

"These case studies show the peace of mind a security system can provide," said Kelly Walker, CEO, Pinnacle Security. "It is gratifying to provide a product that truly makes a difference in our customers' lives. Knowing their family, home and valuables are safe is very comforting for our customers. Pinnacle Security's mission is to protect the things that matter most."

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